Increased urbanisation and lifestyle changes, led people to lose touch with nature. Knowledge of animals and plants, and the ecosystems  has dramatically declined over past decades.
Once lost, such knowledge is difficult to regain, and lack of appreciation for nature causes permanent damage to the environment.

Her Highness Sheikha Mozah launched environmental initiatives to encourage appreciation and understanding of Qatar's precious natural resources.
Her Highness started a community education project in the late 1990s to promote understanding and appreciation of Qatar's ecology. 

"A Flower Each Spring" is the annual program designed to educate children and young people about Qatar's flora. A different flower native to Qatar is studied each year; themes so far have included the sidra, mangrove and samr flowers.
The program is based on learning through enjoyment. Weekend field trips led by volunteers take groups of young people and their families to a site where a particular flower grows. Through hands-on experience , activities and printed material, the children gain knowledge of the flowers and the environments in which they grow.
Children are encouraged to share their knowledge with parents and other adults. Accompanying competitions, exhibitions and media campaigns help extend the program to the whole community.
The program has already witnessed an international success, with several other countries throughout the world adopting the scheme.